As October rolls around each year, millions throughout the world don shades of pink to mark Breast Cancer Awareness Month (BCAM). But underneath the pink ribbons and fundraising campaigns are complex emotions and experiences. For the lucky ones, “Pink October” is a celebration of survival and resilience; for others, it’s a somber reminder of loss and struggle.
Even if everyone in your life is healthy, observing this campaign, even in small and simple ways, can help change the lives of everyone affected, including their loved ones.
Here’s everything you need to know about Breast Cancer Awareness Month in the United States and the world.
What Is Breast Cancer Awareness Month?
The purpose of Breast Cancer Awareness Month, or “Pink October,” is to promote screening and prevention. Breast cancer affects one in eight women in the U.S. each year, and approximately 2.3 million women worldwide. One in 830 men will also get breast cancer in their lifetime.
From leading breast cancer organizations to local community groups and major retailers, Pink October is an eventful month filled with campaigns and programs that aim to:
- Support people diagnosed with breast cancer
- Raise funds for breast cancer research
- Educate more individuals about breast cancer risk factors
- Stress the importance of regular screening, beginning at 40 or an age appropriate based on personal breast cancer risk
Metastatic Breast Cancer Awareness Day
In the US, October 13 is nationally acknowledged as Metastatic Breast Cancer Awareness Day. Metastatic breast cancer, also known as stage IV breast cancer, means the disease has spread beyond the breasts and into another area of the body, most commonly the bones, lungs, liver, or brain. “Metastasis” refers to the process of cancer spreading. About 30% of stage I or localized breast tumors eventually metastasize.
Although people raise awareness about breast cancer throughout October, the 13th is dedicated to amplifying advocacy efforts surrounding metastatic disease.
Men’s Breast Cancer Awareness Week
Men get breast cancer, too. In 2021, U.S. President Joe Biden declared October 17 to October 23 as Men’s Breast Cancer Awareness Week.
Similar to previous years, the American Cancer Society (ACS) estimates that roughly 2,790 men will be diagnosed with breast cancer in 2024 (or every year), and about 530 will die from the disease. However, lack of awareness and stigma are persistent barriers to male breast cancer detection and treatment.
History of Breast Cancer Awareness Month
This now-global movement originated in the U.S. back in the 1980s. It demonstrated the power of advocacy, education, and community mobilization in the fight against breast cancer.
A Grassroots Movement Takes Shape
The story of BCAM traces back to 1985 when the ACS and pharmaceutical division of Imperial Chemical Industries (now part of AstraZeneca) collaborated to promote National Breast Cancer Awareness Month. This initiative aimed to increase public awareness of breast cancer and encourage women to schedule regular mammograms for early detection.
The Pink Ribbon Emerges
In the early 1990s, Charlotte Haley, a woman deeply impacted by the experiences of her family members who battled breast cancer, took action by handcrafting peach ribbons. These ribbons had a powerful message to spread: “The National Cancer Institute’s annual budget is $1.8 billion, but only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon.” As she distributed thousands of ribbons, the word began to spread.
Corporations and media outlets sought permission from Haley to feature her ribbon and message, but she declined, concerned about their corporate affiliations. However, Self magazine persisted, eventually convincing her to allow them to use the ribbon. To distinguish it from Haley’s original peach ribbon, the magazine’s lawyer suggested a change in color, leading to the creation of the now-iconic pink ribbon.
In October 1992, during Breast Cancer Awareness Month, Estée Lauder, a cosmetics giant, took a leap forward by introducing the pink ribbon at its cosmetics counters nationwide. It marked the first widespread distribution of the pink ribbon, which became a symbol of hope and strength for many individuals battling breast cancer.
Shades of Pink
Aside from the pastel pink that most people instantly recognize, breast cancer ribbons come in various hues:
- Teal and pink for hereditary and gynecologic cancers
- Hot pink for inflammatory breast cancer
- Pink and blue for male breast cancer
- Teal, pink, and green for metastatic breast cancer.
Government Recognition and Support
BCAM received official recognition and support from the U.S. government. In 1990, President George W. Bush declared October as National Breast Cancer Awareness Month. This proclamation increased the campaign’s visibility and further emphasized the importance of addressing breast cancer as a public health priority.
Expanding Awareness Globally
Breast Cancer Awareness Month quickly gained momentum beyond the borders of the United States. International organizations, governments, and advocacy groups embraced the campaign, organizing events, fundraisers, and educational initiatives to raise awareness about breast cancer prevention, detection, and treatment.
Advancements in Research and Treatment
Breast Cancer Awareness Month has not only raised awareness but also catalyzed significant advancements in breast cancer research and treatment. Increased funding, advocacy efforts, and public awareness have fueled innovations in early detection methods, alternative treatment options, and personalized care for individuals diagnosed with breast cancer.
Challenges and Criticisms
While BCAM receives widespread support through its events, activities, and pink merchandise, it does not sit well with everyone. Some, particularly those with metastatic breast cancer, find the emphasis on pink ribbons and celebratory tone to be a distraction from the pressing need for deeper understanding and improved treatments.
Moreover, a phenomenon known as pinkwashing has stirred controversy and offense among many. Pinkwashing involves companies leveraging pink ribbons to promote products or services that may inadvertently heighten the risk of breast cancer. In addition, some sponsor pink-ribbon initiatives that generate substantial funds, yet only a fraction of these proceeds actually support breast cancer research or assist individuals undergoing breast cancer treatment.
Recognizing the need for greater transparency and effectiveness in charitable contributions, initiatives such as Think Before You Pink have come to light. This campaign discourages pinkwashing and guides individuals toward making informed donations that truly contribute to the cause of breast cancer research and support.
Ten Ways to Promote Breast Cancer Awareness Month
All 31 days of BCAM have become a month-long national holiday, with pink-themed promotions all around. However, some companies use Pink October as a money-making scheme instead of an actual way to help patients, survivors, and researchers. The money they make often does not go where it’s needed most; they either keep most of the profits for themselves, or donate to an organization that pockets most of the money.
Ensure your donation and advocacy efforts benefit the right people. Here are actionable ways to support breast cancer patients, survivors, and those working on a cure.
1. Prioritize support instead of awareness
Choose a charity that offers support rather than raising awareness. Support can encompass wig assistance, makeup classes, exercise programs, gas cards, and even covering treatment costs. These forms of support matter more to breast cancer patients, as they provide both emotional and physical aid.
Charities that prioritize support include:
Local organizations in your area may also assist breast cancer patients directly. You can connect with them through your local hospitals and clinics, or with the help of social workers and care navigators.
2. Participate in a health awareness walk or run
Joining a breast cancer awareness walk or run is a powerful way to show solidarity and support for breast cancer patients. These events, often held throughout October, raise awareness and funds for research, treatment, and support services.
Furthermore, by participating in a breast cancer awareness walk or run, you become part of a larger community dedicated to making a difference in the battle against breast cancer. Whether you walk, run, or even volunteer at the event, your involvement helps to amplify the message of early detection, prevention, and support for patients.
Susan G. Komen’s Race for the Cure takes place across the United States. You can participate alone or gather loved ones to collectively raise donations. All proceeds fund research, improve access to care, support communities, and drive action.
3. Donate clothes to a treatment center
Donating clothes is a compassionate way to support breast cancer patients. Many community oncologists welcome donations of blankets, hats, or scarves to provide warmth and comfort to patients undergoing treatment.
Take the initiative to reach out to your local hospital to inquire about donation needs.
4. Drive a patient to their treatment session
Offering to drive and accompany individuals to treatment sessions is a practical way to show and offer your support. Many patients lack reliable support systems, making your assistance invaluable. Offering to drive them to and from appointments ensures they receive necessary care and alleviates the burden of transportation logistics.
You can call a social worker to ask whether anyone near you requires assistance.
5. Send cards and letters from the heart
You can express your care and support for breast cancer patients by taking the time to write heartfelt cards and letters. These simple yet meaningful gestures can brighten someone’s day and provide much-needed encouragement during a challenging time.
Share words of love, hope, and strength, letting them know they are not alone in their journey. Personalize each message with thoughtful sentiments and uplifting messages, acknowledging their resilience and bravery. Your words can be a source of comfort and motivation, reminding them that they have a community of caring individuals rooting for their recovery.
Up Cancer can receive and send your letters of encouragement to cancer patients. Only a bit of your time and the small price of a postage stamp are necessary to send these bundles of hope to patients.
6. Listen
Lending a compassionate ear can provide patients a safe space to reveal bottled-up emotions. It’s important to approach these conversations with openness, patience, and non-judgment, allowing them to share their experiences at their own pace. Listening attentively validates their feelings and experiences, fostering a sense of understanding and connection.
Moreover, as you listen, offer words of encouragement and reassurance, letting them know that their feelings are valid and that you are there to support them. Avoid giving unsolicited advice or trying to minimize their emotions; instead, focus on being present and offering comfort through your presence.
Contact your local hospital, breast cancer treatment centers, associations, or places of worship to learn about available cancer volunteer programs.
7. Prepare healthy meals
When cooking for someone undergoing cancer treatment, always choose nutritious ingredients. Opt for fresh and organic fruits, vegetables, whole grains, lean proteins, and healthy fats that can provide essential nutrients to support the body’s healing process. In addition, incorporating foods rich in antioxidants, vitamins, and minerals can help boost the immune system and reduce inflammation, both of which are crucial for individuals with cancer.
Conversely, avoid ingredients that may exacerbate cancer or interfere with treatment, such as processed foods, sugary snacks, and foods high in saturated fats. You can call your local hospital in advance to ask about any specific dietary needs and preferences of the patients receiving your meals.
Taking the time to prepare healthy meals is incredibly generous and heartwarming. It optimizes patients’ nutritional intake and promotes overall well-being. Your efforts in the kitchen can make a big difference in their journey toward healing and recovery.
8. Write letters to policymakers advocating for better breast cancer healthcare
Articulating the need for improved access to screening and treatment is a proactive step toward positive change in healthcare policies, helping to shape legislative decisions that impact breast cancer patients.
In your letters, highlight key issues such as disparities in access to care, barriers to affordable treatment, and the importance of early detection programs. Presenting evidence-based arguments supported by research and personal anecdotes can lend credibility to your advocacy efforts and resonate with policymakers on a human level.
Furthermore, emphasize the significance of allocating resources toward breast cancer research and prevention initiatives, underlining the potential for advancements in treatment modalities and ultimately, improved patient outcomes. Your advocacy efforts have the power to influence policy decisions and drive positive changes in breast cancer healthcare, ensuring that patients receive the support and care they deserve.
9. Organize a fundraising event
Kickstarting your own fundraiser can mobilize your community, raise awareness, and generate funds for critical research, screening, treatment, and support services.
One fun approach is to organize a themed event, such as a pink-themed fundraising bake sale where participants bake, decorate, and sell treats adorned with pink ribbons. You can also host a face-to-face or virtual fitness challenge, such as a “Yoga Marathon,” encouraging participants to pledge donations in support of breast cancer patients and survivors.
Another creative idea is to arrange an auction or raffle, where local businesses and community members can donate goods or services for participants to bid on or purchase tickets for.
No matter the approach, sprinkling creativity, enthusiasm, and a spirit of community engagement into your fundraiser can ensure its success in making a meaningful difference in the lives of cancer patients.
10. Spread the word about free breast cancer screenings
Telling as many people as possible about the availability of free mammograms promotes early detection, saving lives in the fight against breast cancer. Mammograms, a type of X-ray imaging, may detect cancer up to three years before a breast self-exam reveals a palpable tumor.
Free or discounted mammograms are available to uninsured individuals or those facing financial constraints, particularly during Breast Cancer Awareness Month. These programs, offered by local clinics or private practitioners, provide accessible avenues for individuals to undergo screenings without financial burden.
Furthermore, the National Breast and Cervical Cancer Early Detection Program (NBCCEDP) offers free or reduced-cost screenings for eligible individuals without insurance or with limited income. This program extends its services to individuals aged 40 to 64.
Spreading the word about free mammograms and resources like the NBCCEDP can empower more people to prioritize regular screenings and take proactive steps toward maintaining breast health.
A Reminder to Continue Learning, Even After Pink October
Continuing to educate yourself and others about breast cancer is essential beyond the confines of Breast Cancer Awareness Month. Despite the waning attention after October, ongoing research, advancements in treatment, and clinical trial opportunities persist throughout the year.
To stay informed, regularly check in with reputable charities or organizations dedicated to breast cancer, ensuring you receive the latest updates and insights. Consider setting reminders for yourself to revisit these resources weekly, monthly, or as frequently as desired, fostering a habit of staying updated on breast cancer-related news and developments.
Bookmarking informative websites like the National Cancer Institute, American Cancer Society, and New Hope Unlimited ensures easy access to updated information and resources. Staying informed allows you to share relevant articles via email or social media platforms, amplifying awareness and promoting year-round education about breast cancer within your community.
About New Hope Unlimited
Focusing on personalized care and groundbreaking research, New Hope Unlimited is a leader in innovative therapies tailored to individual needs. Our team provides comprehensive and effective treatment options, from targeted therapies to immunotherapy and beyond. Contact us today to learn how we can guide you or a loved one toward improved health and well-being.
